Fact: when you get the principles, models, systems etc that I teach in place — you’ll feel it in your income.

Fact: the worst thing to do, once this happens, is push down the gas chasing “revenue targets.”

Over the new year, I saw all the posts…

“Congrats to our team on a killer last day of sales for 2022.”
“Our team crushed it and proved ppl still buy over holidays.”
“Cracked $XYZ on LAST DAY of the year!”

Here’s what my team was doing:

Sleeping.

We broke no records on 12/31.

Nor did we have to.

My models are set up in such a way that our targets are usually hit by the middle of the 2nd week of the month.

When we hit a target, we begin preparing for the next one.

Here’s what most people do:

hit the target
immediately try to double the target in the same month
keep going until the month runs out

And each month, they have to reset and try to “keep up” with what they did last month.

Why?

Because the security for most business owners is tied up and wrapped into how they perform.

Their self worth is their net worth.

If they’re not trending to beat last month, they can’t be happy.

P.S. One of my favorite books on this topic is “The Gap & The Gain,” by Benjamin Hardy. Worth a read…

Now there’s nothing wrong with records or growing. Those are awesome things.

What I’m picking on here is the cultural norm of never knowing WHEN you “achieve” what you’re trying to achieve.

If the goal posts move as soon as you hit them, you’re f*cked. Sorry.

But you’ll never be happy.

And for the sake of everyone around you, I hope you find some peace somehow.

What we’ve built offers a better way. A more strategic way… a way to build without propping your whole identity on the back of your business.

Most of our clients are mid transition or already transitioned to this.

They collect money and acquire clients daily.

The stress has been inoculated due to proper models and frameworks. The money is handled — each month isn’t a ”start over and try to break even” experience.