Phase 1

Startup.

Figure out what you’re selling and how to sell it.

Phase 2

Buyback.

Going from one offer to three. One monetizarion model to three. One traffic platform / acquisition method to three.

And hiring your first tier 2 and tier 1 team. We teach on how to build exec staff, division of labor, etc — a whole operating system to run your business as an asset.

Phase 3

Multiply.

Every dollar has a job and that job is to turn into more dollars. The problem is people want to skip straight to phase 3 when their businesses are tiny or worse “owner dependent.”

You need replaced as founder before you go into phase 3 – this is done by following phase 2. In phase you are building a company balance sheet with cash, assets, and potentially acquisitions.

Phase 4

Harvest.

Let’s prep for exit.

At some point from phase 2 to phase 3 we’ll shift from cash to accrual. Finances will be audited. Team structure will be created for ultra long term tenure.

And the business will be prepped for liquidation.

Easier following my model because of the Codex (which is what buyers want to see anyways).

Important: you don’t have to sell your business. But every business should be set up to sell.

Notice something about this curriculum and methodology: we are in a different stratosphere than the “help you get clients” crowd.

What happens when you get some clients then build some staff then realize your ENTIRE structure has to be broken and reset like a bone that grew the wrong way?

It’s painful.

Topline revenue growth is a metric. ONE metric.

It’s by no means the “most important.”

Matter of fact, when it comes down to it — most people who are wanting revenue growth are actually wanting just a bit of certainty and predictability.

I asked a client months ago: would you take less revenue with certain predictability & control? Or more revenue with extreme volatility & risk?

He picked the first.

As would I.

As you should.

A $3M/yr business with CERTAINTY can sell for $15M cash while a $10M/yr business with volatility will sell for $2M.

Revenue isn’t the point.

How, when, and WHERE — this is what we want to see with revenue.

One of the best ways to get your business safe & healthy is “duplicating” acquisition streams.

Having 1 way to acquire business means you have a side hustle that should NOT be scaled — it will never be safe to scale with 1 of anything.

My all time favorite way to add acquisition streams to business is products.

End of the month my team is taking two full days to build your products & acquisition campaigns with you.

If you’d like details I created a dossier — you can comment below for more information.

Don’t sleep on this.

Like with literally everything else we do, we LIMIT them for good reason and we honor our limits.

If you’re curious - snag the dossier and actually read through it.

If you’re wanting to make 2023 the “best year ever” and do NOTHING different this year then last year, joke’s on you lol

-T

PS TL;DR

Be an actual adult business owner. Scroll up to the top of the post. And invest 3 minutes to see if this is a good investment for your business.

Love you.

Toodles.

01.04.23 - How to Scale a Consulting Business