06.28.22 - Constraints VS Limits
There are no limits — only “constraints.”
Here’s the difference:
🛑 Limits represent external ceilings that you cannot get past or around
✅ Constraints are self-protective barriers that allow you to focus & advance along a predetermined path
I see a lot of guru-energy these days centered around things like “busting through” obstacles. Setting “revenue records” and blah blah blah.
I used to be one of them and honestly probably started the trend.
Here’s what I’ve found, being on the other side of it: they’re the wrong records.
Money is easy once you master a basic set of premises. Of my last 8 businesses, two have hit 7-figures, three hit 8-figures, and one I started 6 weeks ago is trending past 7 figures annually already.
I have equity partners all over the world.
It can appear from the outside that everything I touch turns to gold but that’s not true. What is true is that I am pre-determined, and focused
Money flows in the path of least resistance. It is only attracted to responsibility and value.
Using these 3 things together you can assume that one of the best and most basic ways to accrue/attract money is as follows:
1. Wall off every other path except the best & simplest one
2. Take as much mental responsibility as humanly possible
3. Deliver the most value as possible, inside of the constraints of #1
Sounds simple, right?
It is simple. But simple is actually quite difficult to achieve. With MDC & equity clients I am constantly DELETING variables.
People think they’re signing up to work with us to give them ideas and options (which we do, of course). ￼
But the real takeaways are actually the opposite: the elimination of 95% of the random “stuff” they’re trying to build and creating power and TORQUE around the remaining 5%.
The beauty of this ethos is that it’s fast. The simpler the safer…
It takes about 60-90 days to really lock in on the 5% and then all hands point to MOATS. Diversifying and bolstering your strategic edge in the chosen lane you want to own.
This next season will be your best yet.