07.02.22 - Big Updates, and the July Memo
Hello friends —
First, an announcement to make. As of June 17th, I am no longer CEO of my first two companies (Traffic and Funnels, and The SalesMentor).
A bright and brilliant new CEO has taken over the companies. I will be available as Chairman and Faculty for their 2.0 versions; and I can’t wait to see what happens!
Here is a video breaking down the decision, and a bit of what’s next.
Part of what I am so excited about, is the new consulting model I’ve pioneered. I revolutionized the consulting industry in 2016 and am about to do it again.
The world has changed a lot since I left the consulting space in 2020 — very few people are picking up on it (let alone teaching it). Our clients are receiving the most advanced, pertinent & applicable “cutting edge” insights. These things compound to give you significant competitive advantages.
In the July issue of the Consulting Memo (which just shipped a few days ago), for instance, we break down the following:
The easiest way to create wealth in a down market
Why “breaking through” usually just burns you out (use this method instead)
What we can learn in business from the inventor of the telephone (small shifts)
Solving problems is the key to growth, right? No… not at all. Solving the wrong problems will do nothing for your business (here’s how to customize the solution to the problem)
A dissertation from a brilliant friend about the last recession (and how he took market share during the whole thing)
Five power moves I’m using right now to snag attention while everyone is freaking out!
What’s going to happen to the education/consulting market over the next five years? Sector rotation says it’s about to explode (here’s why)
Why am I giving away so much content for so cheap (or even free)? Don’t model the strategy until you understand WHY I’m doing it (which will change how you model the strategy)
Six pages of book notes from one of my favorite rich authors who built multiple 9-figure companies
Why cashflow is a subpar metric to focus on & track
Six rules concerning hiring talent
Imagine getting access to this level of research & insight each month. That’s why I’m so excited — we are changing the game (for the better) for thousands of consultants right now… including people who are just testing the waters.
Even though the printed Memo already shipped, if you hop in before the weekend is over and comment below — my team will add you to a list and send you the digital copy of this file along with your welcome package…
You will never regret it!
In other news…
Ads are very, very cheap right now…
We’re seeing sub $3 leads on channels that were $10+ CPL a few months ago. We are doing a bit of teaching on some of this in our free resource group “The Wealthy Consultant” in July.
If you’re not already a member, consider joining here. The cost is $0 and the value is immense.
The next season should be your best one yet — but only you can really control that. Our choices determine our circumstances (not the other way around). My mission is to help you make better choices.
Thanks for being on the ride…
It’s been an exciting season, but also, there has been some sadness as I exit my first few companies and make room for the future. I made a detailed post about this (feel free to read it here) and it resonated with a lot of people.
No matter how GOOD the next season is, there is always some sadness letting an old season go. I encourage you to avoid hanging on for “too long,” though — there is one thing that can harm your next season, and that’s a refusal to let go of an “old season.”
That’s all for now, see you next week.