07.15.22 - Fast Growth VS Slow Growth
On deciding how fast to grow
The toughest decision I’ve had to make the last 30 days is this:
“How fast (or slow) to grow.”
I’ll share my decision at the end.
When you get the key infrastructure in place the growth / momentum is not the problem.
It’s the upkeep.
This is why people who have either worked for me or with me and then, shortly after, “blew up” and took over their markets, almost always come back asking for help to slow it down.
Rapid scale is not GOOD for your market if you’re in the service (UNLESS you know how to properly assemble team, culture, systems & metrics for quality assurance).
As a reminder, phase 1 is very simple:
✅ Core market (one)
✅ One offer (not many)
✅ One demonstration / acquisition asset
✅ One traffic system
That’s phase 1. And it can pump $400-800k/year onto the top of your existing business.
THEN and only then once it is stable and consistent, we go to Phase 2.
⚡️ 3 offers
⚡️ 6 demonstration / acquisition assets
⚡️ 3 traffic systems
And layered into all of the above: team.
Phase 3 is multiplication. You need a proper asset strategy that takes cash flows and turns it into…
… MORE CASHFLOW!
Phase 4 is harvest.
A solid 5 years with us and you’ll never have to work again.
Income is just a tool to:
Nobody else in the game can teach the entire stack at the same time because nobody else is doing it at the same time.
My organization wants to grow. It wants to grow faster than I want it to grow. More people apply to work with us than we can handle at one time.
Before the end of next year we’ll have 20,000 people on these memos and 2-3,000 in the Arena.
But our private client roster will stay capped. Forever.
And I’m so happy about that.
Because scale is not the game with services & experience. Intimacy is. Focus is. Exceptional quality is.
I have no desire to take on 300 clients in a month ever again. We’d sacrifice everything we’ve worked for by offering average results.
That’s not an option.
My work is guaranteed BECAUSE I am willing to throttle it.
So the decision was made: grow slow.
It’s more fun that way. Because fun ultimately is tied to your sanity 😅
Stop chasing numbers and start chasing health.
When you’re ready for help, reach out and hop on waiting list.
Here for you and let’s grow together!
P.S. The August issue of the Consulting Memo is going to editing today… below is a bit of what’s to come.
This will ship end of next week.
First — if you are NOT on, you’ll miss the Call-in next Tuesday. So you should hop in BEFORE then and join the live training call (it’s going to be a good one).
Second — what’s in the August memo:
How the “consulting bubble” works (it’s tied to expertise, not the economy)
How many kinds of consulting are there? (There are 3, I’ve done them all at different times & for different reasons; a comprehensive breakdown)
A very obscure aspect that greatly affects the PRICE you can charge for your service (nobody thinks about this, but it unlocks tremendous upside in EVERY product you sell)
Why a particular model of consulting/coaching works more often than the other two combined (and a few client case studies that outline how simple it can be)
The last 4 months have been major “change” months; here’s how I processed & designed my way through them
An overview of one of my favorite long-dead entrepreneurs (this is a two page breakdown that will 1,000% light a fire beneath you - after reading, you won’t think about problems or setbacks the same way every again)
The gurus say “happiness comes from success” but they’re wrong. I trained most of them and they’re not even happy. Happiness comes from THIS (inside) and you can learn to develop it whether you feel successful or not.
🔥 PLUS — my “Lessons from Sabbatical” insert: 10 lessons from my first full 30-day Sabbatical ever…
I came back from break, wrote down the lessons, then used them to create a new ~$3.5M/year business (we’ll surpass $6M annualized by Christmas but who’s counting).
This is a reallyyyyyyy good issue.
Super stoked for you to read, learn, implement & WIN.