07.19.22 - One lesson to rule them all
If I had to teach you one thing, here’s what I’d pick…
“If I had to pick just one thing to teach you while you’re here.”
Constraints like this allow you to go deep into a certain topic. I was thinking this morning about this question:
If I could only teach you one thing (not 10, not 5, ONE) — what would it be?
This would have to be something revolutionary.
Something so foundational that it impacted every other area of your life for the better.
So simple that it made all the other things you’ll inevitably need to learn, easier and simpler and less headache.
So powerful that you’d feel it instantly and derive energy & vision from it to keep going and keep growing.
And unique enough that it’d likely be something you can’t find elsewhere.
Here’s what it would be:
“You do not need $100k/mo or $1M/mo or [insert arbitrary number] to live a full life and maximize your career.”
The numbers are just tokens.
I used to rate businesses off revenues and now I rate them on a totally different set of metrics.
Income is a metric not THE metric.
The reason I’d pick this particular lesson is because nothing will ruin the quality of your life (and your business) like random revenue targets that have nothing to do with strategic, purposeful advancement.
What are you going to DO with it?
Then why do you WANT it?
✅ If it allows you to serve clients better (not just get MORE clients).
✅ If it enhances the quality of your mission and your vision.
✅ If it creates pace, safety & security for the people you care about.
These things are worthy of your effort. And your growth.
🛑 If it lets you put bigger numbers in your advertisements.
🛑 If someone else is doing it and you want to keep up.
These indicate extreme insecurity and no matter how much money you end up dealing with you’ll eventually circle back around to the main problem:
You are not comfortable with yourself, and therefore must keep doing more and more to prove you are worthy.
My best life ever is RIGHT NOW because it’s simple. Calm. There’s a strategic purpose to it.
And most of all - I’m not chasing anything.
This lesson: “you don’t need $XYZ to live a full life” is less about the number and more about WHERE that number is coming from.
Whatever your number is, we can help you hit it. Just know that if it’s a bullsh*t number that came from insecurity we are going to call you on it and hopefully help you fix it 🙂
P.S. A few things you might have missed:
Livestream recording from yesterday in the resource group (3 things to do more of in 2022)
Today (in a few minutes, actually) we have the LIVE Consulting Memo “Call-In” and I’m training for 45 minutes on how we’re building Consulting businesses (last 60 days we’ve spent $1800 in ads and done $450k in revenue - not bad as ROIs go)
We’re kicking up the YouTube Publishing schedule again in the next few weeks, make sure you’re subscribed here
Finally — we’re hosting an event in Nashville at the end of August… some of the most powerful marketers I know will be there both to learn & to teach. If you’re interested, email us or leave a comment and we’ll get in touch!