07.28.22 - You Decide How Your Business Feels
šÆ You get to decide how your business makes you feelā¦
This is a big revelation. Once followers/prospects become CLIENTS, they are inundated with the philosophy of DESIGN.
In short:
āEverything is designable.ā
Including but not limited to:
ā How you get clients
ā How (and why) you publish content
ā How you service clients (and retain them)
ā What time you wake up and what you feel when you do š
ā The performance (and enjoyability) of your team
ā The needed size of your team (big one)
Etc etcā¦
This Fall we WILL get into team design, because itās a major piece of the leverage you need when building anything of size.
Next week Iām teaching MDC clients who are in town our āGroup Playbook.ā In August, Iām teaching on cashflow management for consultants (essentially, how to run your books for maximum LONGEVITY in your financials).
Both are necessary.
One is urgently important (the latter).
But after August, weāll begin diving into team.
Team allows you to pre-determine, then engineer, a list of āfeelingsā you want your business to have. A spirit, if you will, that is created & maintained through the way your team treats & stewards your clients and your brand.
A while ago, I sat down and wrote this list out for my businesses:
A calm life
Relatively chill (nothing urgent)
To wake up and do work I really care about doing
Completely free from guilt or obligation
To be in flow at least 70% of my week (which means, if I donāt want to do it, I probably shouldnāt)
A very small but ridiculously high caliber group of clients who experience life changing results
Zero āreactiveā energy, all planned ahead and executed on timeline. Proactive effort deployed in a focused, enjoyable mannerā
Itās impossible to properly communicate the power of doing this exercise.
Once your mind knows what youāre wanting to create, parts of it will begin to happen automatically.
I canāt wait to show you the models that we are creating, and I canāt wait to work with you for a really long, long, long time. Even if you never become a client, you will get so many powerful lessons just by being involved (not to mention my new book coming out ā next chapter should publish Wednesday)
There are *MANY* ways to grow a business⦠āmore clientsā is only one of them and, itās the most dangerous of the bunch. We are not racing to the biggest client roster, as demonstrated by the fact that we maintain an iron-clad wait list (as weāre doing now) from now until⦠forever. I have no interest in flooding our organization with clients ā ever (re-read the rules above I wrote for myself and youāll see why).
As I wrote here on Twitter, the costs of scale are real (and should not be taken lightly). Itās more important to know what you want your life to feel like, than what you want it to look like.

*PS apologies for the grammatical error in the Tweet above. I am mortal.
Iām off to host a quarterly planning meeting and tomorrow we have clients in for an event. I hope you practice this exercise, and re-read this several times.
When youāre done, tell me your #1 takeaway below.
Love you,
-Taylor