08.29.22 - How the games change
Last week I traveled for two events and hosted a small group of clients and equity partners in Nashville, TN.
In an age dominated by virtual Zoom meetings, nothing replaces the caliber and quality of in-person connectivity.
I brought in two of my friends to co-present at a small little hotel in Franklin, TN. About half a dozen attendees have messaged, posted or emailed in already reporting direct yield from the material they received.
The way I run events, even small pop up events, is unlike anyone else in my field.
Back in June I created a list of words I wanted my business to “feel” like.
Important caveat: your business is not alive and it cannot actually feel — it’s the energy it elicits in OTHERS (first of all being you the owner).
These words fly in the face of how most people try and grow…
These are not “bad words,” and at times we all know a level of grit will be required.
The level of required “grind” is inversely correlated with the quality of your strategy. I’m speaking of consulting here, not building electric cars or flying humans to Mars.
Good strategy eliminates volatility and variability from the system.
Ask yourself, “If I had it all MY WAY, what would my business make me feel like?”
Strategy should be designed to elicit THOSE things. What somebody else does should not really matter. Their words will be different than your words.
My list of words made me go back to the drawing board. And I rebuilt and recreated. But this time, instead of one optimization (revenue), I optimized for my list.
In doing so, I found a new model.
At first I wondered if it was really new or just new for me.
Scouring the internet and the ones who came before me validated — nobody was doing this. At least, not this way.
Imagine taking just 20 clients in a month, and $850k depositing out the other side. Don’t try and do the math, it isn’t linear and no the revenue per client is not $42,500.
One thing is certain, I am at the top of my game and nobody can compete properly in this model of consulting.
What kind of business spits out 60% net margins, 50% recurring (no start/stop), waiting lists, built in supply & demand ratios… it’s all there.
PI built leverage into every step along the process.
All because I made a list of words and built my business around it.
✅ If you have something valuable to offer the world and your clients — I want to show you this model and, hopefully, convince you to start deploying it.
Doesn’t much matter to ME what your words are, but I’d wager to say it will matter to your family. Your kids. Your friends. And most of all YOU.
I want to work with folks who are motivated and driven to become the best version of themselves possible.
The determining factor on whether your life looks different end of September or exactly the same?
Is YOU and your choices right now.
Your call (instructions in the comments).
P.S. The Consulting Memo ships today or tomorrow…
Here’s what we’ll cover, if you’re not subscribed you’re going to miss out on this.
✅ How I assembled a secret ninja team of gangsters (and the WHY behind each player). A small, agile team will often outperform a large, stale team…
✅ The most important division in your business and how I learned to manage it well by repeatedly breaking it (this is something you can only learn by doing it wrong OR studying with someone who has done it wrong)
✅ You should never follow someone who is *always* “winning winning winning.” If they’ll lie about that, they’ll lie about other things… here’s how to VET and inspect the people you study to ensure reliability.
✅ Why it’s okay to live in a “bubble” and IN FACT, preferable (if you are in the right bubble). I explain how my “reality distortion field” works and how it’s carefully engineered to enjoy abnormal results in my life & business
✅ The secret “master key” to running a healthy business is not SALES (sales is a byproduct). It’s something far simpler than sales — and yet it is frequently missed because people are too busy (and too complicated). I’m implementing this “master key” across my entire teams in ALL companies.
✅ Two kinds of redundancy you MUST create in your marketing if you want safety
✅ How our product suite is assembled for maximum efficiency & security
✅ The rating system on a business is it’s revenue, right? Hell no — it’s HOW that revenue is generated, collected & re-invested. Enterprise value comes from everything UNDER the surface… in this issue I break down how we are setting this business up for 10-15x multiples IF we ever wanted to exit for enterprise value
✅ How to embrace self-doubt instead of fighting it
✅ FOUR elements that are changing QUICKLY (if you sell consulting or coaching, this is already hitting your market); NOBODY is teaching about it (yet) because nobody has adapted to it (two of my brands have and one is getting ready to — you will cut 8 months off your learning curve if you implement these four things quickly)
Details in the side panel or use the link above. It’s a great issue and you will likely see increase because of it.