09.09.22 - Grow as fast (or slow) as you want
Today I read a post about someone wishing they would have started earlier and made more money.
And wanted to post here to remind those of you who are here and under my protection — to not do that…
Your life can be systemically ruined, piece by piece, by over-optimizing for money, net worth, and “balance sheet.”
I cleared $90M last year (revenue not profit) and didn’t enjoy it. I have all the stuff I ever wanted and more.
I’ve bought 250 houses.
Everything I thought success was coming up in this game, I got it.
I don’t regret it and I don’t “wish” I could change it. But there are lessons here that you only learn after chasing the wrong things for too long.
Perhaps my best contribution to you, the consultant; you, the leader; you, the coach, author, authority figure etc — is this:
I will keep you in the game a *LONG* time.
Name the top hundred 7-8 figure coaches/consultants from the last 5 years and I likely had a hand in building HALF of them.
Many, sadly, are burning out or no longer even in the game because they optimized exclusively for top growth and did not dig deeper into sustainable, long term durability.
The mark of a “good life” is having “enough” and then having CONTROL.
Can you sit at coffee and read a book for a few hours because you want to?
Can you move the morning back and take your kid to breakfast because you want to?
Can you book a beautiful place for your spouse and then EXTEND it once you’re there because you want to?
If not - hire us and let’s build.
If so - congrats. You have a good life because you get to be exactly whoever you want to be whenever you choose it.
Being worth $1B is almost useless.
Being worth $100M is almost useless.
These targets are great to have if they drive you towards an exciting future. But there’s almost nothing *meaningful* you can do with $100M net worth that you CANNOT do with $20M.
Or even $10M for that matter.
But the point is, if your systems can get you to $10M, they can do $20M and eventually with the right help (and perspective), you can break into $100M.
That gets into the realm of team & exits.
My phases are as follows:
✅ Phase 1: Startup — methodical, predictable, consistent $30-50k/mo with one simple system
✅ Phase 2: Buyback — expansion via team, systems & diversity of product.
✅ Phase 3: Multiply — duplicate your income entirely via a portfolio of assets, funded by your business.
✅ Phase 4: Harvest — achieve sellability through a checklist of systems, team size and EBITDA to exit for a large chunk of cash.
Each phase will take you 12-18 months. All of these are broken down and taught thoroughly inside my memo.
But this is not some templated “plug & play” microwave system. This is actual consulting the way the big leagues do it.
You cannot rush your way through things and expect the find world class success.
If you’re in any of these phases and want to earn your way to the next — that’s a worthy goal.
My job will be to not only keep you in the game until harvest, but keep you happy & healthy along the way.
Without that, none of the rest is worth it.
Happy Friday —
PS, hope you’re enjoying being here. Thanks for being a part, you are not taken for granted.