Supply V Demand

These curves are inversely correlated.

One of the most powerful things we’re doing with this particular training company, is “controlling” the supply.

Most marketing focuses on controlling the demand. But demand, in most cases, is usually “self-regulating.”

Question:

• Have you ever seen an ad, and gotten ”hungry” after?

• Have you ever seen a car, and really “wanted” it?

In both cases, the ‘demand’ was already there… it was just subconscious.

The ad took it from subconscious to conscious.

If you ever try to artificially CREATE demand, you will regret it. You do not want to “create” demand in people that wasn’t already there — this is where client issues come from, commitment issues show up, etc etc.

“Proper” demand is always pegged to limited supply.

You can hack this biologically (sugar, cravings, etc) but the DURABLE product companies are using FIXED supply to create longevity in the demand.

Rolex.

Ferarri.

High-end restaurants.

Here’s the takeaway:

The *WORST* thing you can do for your brand, is create false demand & take “as many clients as you can find.”

One of our training products (Modern Day Consultant) is on a ~45 day waiting list right now (and growing).

WHY?

Two reasons:

1. It’s really good (if Ferarri sucked, they wouldn’t be able to steward the demand… quality of product is important).

2. We won’t take more than our allotment of clientele, every — regardless of the money we may or may not be “leaning on the table.”

A fast and easy way to implement this in your business is (a) pick or set the fixed limit of people you can help effectively in a given time period and (b) don’t allow more than that allotment of people in at one time…

I am 100% confident that there will be people rolling into the product of mention, this time next year, that got on the waiting list and waited 3-4 months just to get in.

(A secret — is to hop into the Memo and if you’re feeling dangerous, the ARENA; get access to a portion of our product suite and get first dibs at the waiting list, too)

Anyways…

For the new folks on this list, welcome.

Glad you’re here 🙂

If you’re interested in growing a DURABLE consulting practice (aka you work with clients, would like MORE clients, BETTER clients, or more CONSISTENT clientele) — Modern Day Consultant is a great product…

If you’d like to dabble before you jump into anything, there are plenty of great thoughts on the site and in our resource group.

For anything you need, hit reply or leave a comment and we will help you find what you’re looking for.