12.31.22 - The Power of Pull
Afternoon, friends.
It’s about to be 2023.
I’m sitting outside reading and thought I’d send you one last note from 2022
What a crazy year it’s been for many of us.
This year, a non-complete list of items & occurrences:
➡️ Gave away ~$30M of equity in companies
➡️ Sold ~200 houses and survived the Federal Reserve trying to kill us all
➡️ Exited 3 partnerships that were no longer ideal for my future (and created several new ones)
➡️ Started a brand new firm that has spun off into a NEW portfolio of brands & businesses
I now have access to proper agency / service brands ranging from content, creative, paid media, sales — and product development.
Next on deck I’d like to explore a bit of staffing, finance, and a few software plays.
We closed on our first true commercial development deal this year, a beautiful ~$13M development in Nashville with 14 brand new nightly rental condos (4 stories each).
There is momentum here my friends…
Yet the energy of THIS momentum is very different than the last pockets I’ve been in.
More on that in a sec…
You may be wondering why the heck I do so many things. I told a buddy last night (sold for ~250M a few months ago and is a genius entrepreneur) what I’m doing and he said “how are you not working 1,000 hours a week?”
My superpower isn’t actually marketing.
It’s people.
Don’t tell anybody… I don’t want to lose the “mystery,” but it’s the truth so I’ll tell you.
I’m a dam good marketer.
I’m even better at people.
When you get good at people you unlock reservoirs in your life & business that you never knew existed.
Your “cap” goes up by a hundred thousand percentage points.
Our team is insane — across the board. From real estate to consulting to our news syndication service (PS get on that list, marketmoversdaily.com) — leaders & thinkers at every level.
IF you’re trying to break the 7 to 8 figure barrier, it’s two things:
1. Products
2. People
I can help you with both.
One client messaged me yesterday, liquidating 90% on cold product acquisition… can you imagine your client acquisition cost when you’re enrolling CUSTOMERS and they’re paying 90% of their acquisition cost up front?
Anyways..
Energy, and momentum.
I’ve realized this go around that it’s okay to have big goals. But take your time.
My goals are not “smaller” now than they were — quite the opposite. I’m just no longer insecure if something takes a bit of time to get there.
I’d rather go slow and happy, than fast and out of control.
Yep, I still want the plane. It’s inevitable. Yep, still want the properties and the assets and the toys - but they’ll come when the come.
There is no rush when doing something the right way for the right reasons.
I hope that you factor this into your 2023 plans.
And for those of you who have been orbiting a long time, not really “breaking free” or hitting momentum the way you want to, don’t misread this post as justification for staying stuck.
You’re ripping the world off by not mobilizing for growth.
That’s on you.
However, once we get infrastructure, product, and marketing / team fixed — you will be tempted to grow at all costs because you’ll have the ability to.
That is not the way.
The slower up you go the longer you will stay.
Happy Saturday.
And happy New Year.